Product Launch

In the summer of 2003 a major car manufacturer wanted to improve the image of an SUV by underlining it´s off-road capabilities. Pegasus-Panarctica planned and produced a 4 day event showcasing the vehicle´s features in extreme conditions.

Is it hard to drum up support for going to Barcelona- again? Just going to Iceland will get everybody fired up for sure. By staging a mesmerizing event underground, on a glacier, or in the middle of Europe´s largest desert you make sure people will remember your message.